Why Big Magazines Still Promote the Wrong Eczema Creams

Consumers look to renowned magazines and the articles highlighting the newest trends, styles, and types of skincare to use for different problem areas, such as eczema relief. Reader’s Digest, Elle Magazine, and even Allure still promote and boast products containing artificial ingredients and chemically filled creams, lotions, and moisturizers. Why? They are household names that people trust!

Be Careful What Brands You Trust

Brands are not always true to their slogans or promise of hydrated, nourished skin. Often, these brand names are supported by the longevity and trusted namesake, more than the actual ingredients and the results they produce. Quite sad, in fact, is that most consumers rely on the marketing campaigns or magazine articles published about a certain product, rather than researching what this skincare product has in it. It should be common knowledge that knowing what ingredients are in your skincare and what these ingredients do for your skin is more important than bragging about a top label you use or pretty packaging.

It’s all part of the very lucrative marketing plans that the beauty industry creates, which results in consumers racing to empty the shelves for a coveted product, simply because it was featured on a magazine, social media post, or endorsed by a celebrity. Your skin is vital to your health and overall wellbeing and no matter how popular a skincare product is, doesn’t mean that it’s the right choice for taking on the responsibility of caring for your skin.

These are just a few of the well-known brands that editorials are being published on as an eczema treatment, though actually have poor ingredients in them:

• Aquaphor; its main ingredient is prominent right on the back of a bottle – petrolatum.
• Eucerin; it promotes colloidal oatmeal, though still on its ingredient list is mineral oil.
• Cetaphil; contains sulfates and parabens.
• CeraVe; has petrolatum, while only promoting its active ingredient as pramoxine hydrochloride as an analgesic (pain and itch relief).
• Aveeno; has petrolatum.

So, this asks the bigger questions: why does it matter if they have mineral oil or petrolatum in it? Not many people are aware of the damaging effects of these oils. First off, they are crude oils, not natural oils like coconut oil, jojoba oil, or castor seed oil. More importantly, they are occlusive to the skin, meaning they seal the skin off from anything outside of it – water, air, etc. If your skin is dry to begin with, this equates to your dry skin being sealed off as dry skin and unable to absorb any new and much needed hydration.

For those with eczema or psoriasis or naturally dry skin, this bodes very darkly indeed for the health and nourishment of your skin. Mineral oil and petroleum are marketed as moisturizing ingredients for any skincare they are added to. This is actually completely false! Be careful of the brands you buy and what the full list of ingredients are, not just the active ingredient. All ingredients matter and are absorbed into the skin, end of story.

Wild Naturals Skin Care Rescue

With so many false advertisements and wrongful ingredients being added to big brands, Wild Naturals saw the need for real ingredients with great results. Different skin care lines were created by Wild Naturals, promoting manuka honey and eczema/psoriasis based products. With these skin care lines come face creams, lotions, face wash, body wash, and shampoo and conditioner, for a full beauty line of excellent benefits.

Each product contains organic aloe vera instead of water, which most brands have water as their first ingredient. Aloe vera is known for its rich hydration and soothing properties. With other star ingredients, all plant-based, like shea butter, coconut oil, hemp seed oil, and cehami flower extract, they all work for your skin, not against it. That includes containing no sulfates, fragrances, parabens, or dyes, with the obvious exclusion of mineral oil and petrolatum. 

Visit the Wild Naturals online store today and give your skin the love and nurturing it requires – without the heavy price tag!