About Us

Here at Wild Naturals we want to help people live better lives by making natural products, made with effective, pure ingredients, like manuka honey, while avoiding cutting corners for profit - such as using aloe vera as our first ingredient instead of water. We source the highest quality ingredients, getting certified organic whenever we can. And preferably made in the USA. We want our customers to feel certain they’ve made a lucky find, that they’ll naturally share with the ones they care about. Put simply, we want to make natural products that we would use ourselves, and give to our children.

Why We Are Different

What sets us apart from other natural companies, is what we use as the base for our products (the first ingredient of a product – which constitutes the largest percentage) and the pH of our products. Almost everyone uses water. Pick up your shampoo and look at the first ingredient – chances are it says water/aqueous. We use aloe vera instead of water or mineral oils – a far better solution. Water, although inexpensive, will dry your skin and hair out.

Woman with a towel applying Wild Naturals Eczema & Psoriasis Cream to her face, made for sensitive skin, made in USA.
Why pH matters to Wild Naturals products

pH is Important!

Your skin is the largest organ in your body. It is slightly acidic naturally, about pH 5.5. That slight acidity is what keeps the skin barrier intact and skin feeling comfortable. Every time you use harsh soap, shampoo, skin care products or chemicals, you strip that barrier away. It can take up to 12 hours to rebuild. If you're like most people, you'll be using another strong product on your body before the 12 hours is up, continuing the cycle.All our products are pH balanced at 5.5, so they work with your skin's natural barrier instead of stripping it.

Our Story

How Wild Naturals began...

In 2013 my husband lost his job just as our second child arrived. Our family of four was suddenly in a scary spot.

I had a spa at the time, and a friend put a cream with New Zealand manuka honey in front of me, and the stories people told about their skin were hard to ignore. I read up on manuka. It clearly belonged in skincare — and almost nobody was doing that.

We found the person behind that cream. He had no online shop. Trade shows only. I asked whether we could sell that formula under our own brand, jars and all. He said yes! I actually couldn't believe it.

Wild Naturals started from that yes. First jar out the door: Manuka Honey Cream. Later, after so many customers wrote in about their skin, we built the Eczema & Psoriasis line.

Today that same New Zealand manuka honey is in our Eczema & Psoriasis Cream, with aloe vera listed first instead of water. Rich but never greasy. Fragrance free. Made in the USA. I use it on my kids (now 13 and 15) to this day.

If the jar is not for you, our 60-day money-back guarantee covers it. Give it a try.

Genevieve
Co-founder, Wild Naturals

manuka honey

We’d Love to Hear From You

We love to hear from our customers. The good news and stories inspire us, and grievances only help us grow and be better at what we do. Email us any time at info@wildnaturals.com and we'll quickly respond.