How to Prevent Color Fading with Sulfate-Free Shampoo

There’s been a ton of buzz, both good and bad, around the word sulfate-free. Not many of us are as privy to what sulfate is or why there’s a lot of buzz about it, and we’re here to educate you on why it matters to know! Sulfate-free specifically should be of concern to you when it comes to choosing the best shampoo for your hair type. Whether you’ve been browsing the shampoo aisle at your favorite drugstore or eyeing products at the salon, seeing the words “sulfate-free” everywhere can feel overwhelming when you don’t know why it’s there in the first place.

The truth is going around that sulfate-free can be a game-changer for your hair care routine, especially if you have color-treated hair since sulfates may damage hair color (and fade your expensive coloring faster)! Keep reading for our breakdown of everything you need to know about sulfate-free shampoo and discover the best sulfate-free shampoo for any hair type – yes, any!

What Are Sulfates?

In a nutshell, sulfates (like sodium lauryl sulfate) are ingredients that are typically found in shampoo which help create a lather in your hair. On a deeper level, sulfates are surfactants, which is a fancy term that means they attract dirt molecules and buildup. When water washes away these sulfates, it leaves hair feeling squeaky clean. Sounds great, right?

The problem is that even though sulfates’ ability to attract dirt makes them ideal for cleansing, sometimes they can be too powerful and mess with your hair. That’s because as sulfates grab onto buildup in your hair, they also strip hair color and oils along with it. Unfortunately, using a shampoo with sulfates in it can mean rinsing out the serious price tag attached to your beautiful, salon created hair and any nourishment it naturally has!

Making the move toward sulfate-free shampoo may feel a little scary and alarming when you’ve spent so many years having no worries over picking up that lather-rich, sweet-smelling shampoo at your local drugstore. You may notice that sulfate-free products don’t lather as much as your average sulfate-packed shampoo, but that doesn’t mean they aren’t cleaning your hair. On the contrary, you can still score that clean feeling without hurting your hair in the process. It all comes down to using alternative cleansers that leave your hair clean, soft, and healthy!

That’s where Wild Naturals sulfate-free formula comes into play, giving hair color protection as well as vibrant conditioning. Instead of using harsh, cleansing foaming agents in our ingredient lineup, our shampoo features plant-based cleansers like coconut, aloe vera, and cehami flower extract. Not to mention that the key ingredient we add is manuka honey, which will transform your hair into your dream locks in no time! These ingredients make up our sulfate-free shampoo and create a lather without stripping hair of its oils or causing hair color to fade.

Another benefit of our shampoos without sulfates is that they are also formulated without any additional sodium chloride. This is a type of salt that’s typically found in a number of hair products and if enough of it is used, can dry out hair and lead to a loss in hair color vibrancy. The good news is Wild Naturals does not add any additional sodium chloride salt to its formulas, so you’re in the clear with us!

Switch to Sulfate-Free Shampoo

If you’ve been using sulfates in your hair care, there might be a few tell-tale signs that it’s time to make the switch to a sulfate-free shampoo. If you experience tightness in your scalp, looks duller than normal, or you find your hair is dryer than usual, a sulfate-free formula can help move things in the right direction.

With Wild Naturals, our hair care products deliver powerful results without any of the negative chemicals you’ll find in typical brands on store shelves. We proudly make our shampoo and conditioners without:

• SLS
• Sulfates
• Sodium Chloride
• Fragrance
• Dyes
• Phthalates
• Parabens

As the beauty industry continues to shift to a more environmentally friendly and natural route, it’s important to realize the benefits for you more than anything. If your shampoo is damaging and ruining your color treated hair, it’s time to make the switch to sulfate free! Shop the Wild Naturals store today and discover the brilliance of our Manuka Honey Shampoo and Conditioner!